Social Media Video Production
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What are social media videos and how can they benefit my business?Social media videos are videos shared on social media platforms such as Facebook, Twitter, Instagram and more. They’re a powerful tool for businesses to reach their customers in an engaging way. Social media videos let companies showcase their services or products, tell stories, and build relationships with their target audience. The reach of social media platforms – and the popularity of video content – make social media video a very potent marketing tool.
How can social media videos help increase engagement and reach on social platforms?
Social media video content is a great way to increase engagement and reach on social media. Not only is social media video really popular among audiences – the social media channels love it, too, because it keeps users engaged on their platforms longer and gives them extra opportunity to monetise. While all different social networks work slightly differently, they all have algorithms that reward native video content, purely because it’s content that keeps users on site longer – so if you’re looking to get ‘seen’, social media video is a smart investment!
Why do social media users love watching video?This is a difficult question to answer, but on the whole, social media users love video for the same reasons we all do: it provides a more engaging, immersive experience than just reading text and looking at still images. Video can evoke emotions and create memorable moments that last far longer than text. Video content also gives viewers an opportunity to learn more quickly by seeing information instead of just reading it. Video is a great way to learn, discover and have fun – and social networks are a great place to do these things, too, so it’s a match made in heaven.
What makes an effective social media video?Social media is a crowded, competitive arena, full of people using these channels during their down time – mainly for enjoyment. When it comes to social media video production, boring isn’t an option: you have to be engaging, fun and entertaining with your message. Short and sweet are two important watchwords too – get to the point quickly, while keeping a commitment to video quality. Social videos that entertain and inspire are the goal!
Social media video examples
Take a look at a few of the social media videos we’ve created for our clients.
Make It Green
How much does social media video production cost?
The costs of social media video production can vary widely depending on the type of video being created. For animated social media videos, perhaps you’ll find this research useful. We set out to find the average price of a 60 second animated video, contacting over 200 companies to gauge the cost of their video production services.
What are the benefits of professional social media video production?
Professional social media video production brings lots of benefits to your brand. High-quality videos reflect positively on your brand’s image and reputation. While it may be tempting to opt for cheap or DIY videos, investing in professional production sends a powerful subconscious message about your brand – that you care about excellence and professionalism. It makes sure that your videos are visually appealing, engaging, and aligned with your brand’s identity, resulting in a stronger connection with your audience and a greater impact on social media platforms. Ultimately, the investment in professional video production is often worthwhile for long-term brand success.
What types of video work well on social media?
Entertaining,valuable and concise are the big words here. Short corporate videos such as “explainer” or “how-to” clips are valuable additions to your social video marketing strategy – as they provide valuable information in a short amount of time and are inherently shareable. Success stories, fun entertaining video ads and educational videos all perform well too. As always, video content should be tailored to your audience – the stuff they really want to see!
How should I choose a social media video production company?
There are so many video production companies out there, it’s easy to be overwhelmed by choice! When choosing the right social media video production company for you, we recommend a few simple steps. Start by browsing through their portfolio to understand the level of work they’re capable of producing. Look for examples that you think are snappy, visually captivating, and share-worthy. Make sure your chosen video production company knows how to create videos that will excite your audience. Also try to find video production companies that understand the latest video marketing trends. Don’t forget to check client reviews to see if they’re as awesome as they claim. And remember, choose a video production company that can bring the fun factor to your brand videos – this is really important!
Social media video articles
We write and share all we know about video on our blog. Here are some articles about social media videos you might enjoy…
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Social Media Video Production FAQs
Which are the best social media platforms for video content?
The best social media platforms for video content encompass a range of options. YouTube remains a dominant force, appealing to diverse audiences. Instagram shines with its visually-driven storytelling and short videos, while TikTok’s viral trends captivate younger demographics. Facebook’s massive user base and robust video features make it a solid choice. LinkedIn, though primarily professional-oriented, is effective for reaching business audiences with corporate videos. Consider your target audience’s preferences to maximise engagement and reach by leveraging platforms like YouTube, Instagram, TikTok, Facebook, and LinkedIn.